求翻译：常会面对标准化与适应性而陷入两难困境。就像文中这些西式餐饮服务公司案例所示，他们经常会被迫考虑菜单的适用性以及将要引入亚洲的经营概念。USCafe的加盟商说“咖啡店的特许人经常对其本土分店的食品菜单有一定范围的限制，但是，他们必须给予亚洲市控制已经被认为是一种保证标准化进而控制投机行为的重要策略。为了有效性，特许经营需要高度的标准化程度。但是，在国外，产品和服务适应性的压力是很大的。国际特许者经场更广泛的食品菜单因为亚洲人需要食物来搭配咖啡，并且由于高额的费用单单卖咖啡是不能存活的是什么意思？

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With regular standardized and adaptability in a difficult predicament. Just like in the western style food & beverage company, as shown in case they are often compelled to consider the applicability of menu to be introduced, as well as Asian business concepts. The franchisees USCafe said, "Coffe

Standardization and adaptability in a dilemma. Like those shown in the case of Western-style food service company, they often are forced to consider the applicability of the menu, and will introduce the concept business in Asia. USCafe franchisees say "franchiser regularly on its local branch of a c