求翻译：　　纵观国内外知名展会的成功经验 ,无外乎“常办常新”而这些源源不断的“新”又来自会展策划营销人员的独特策划创意能力。可见 ,独特的策划创新能力是会展对专业人才、尤其是设计策划人才的内在较高要求。高等院校在开办会展教育时 ,应持续不断地培养学生开放性的思维方式和勇于创新的精神 ,通过思维和意识的培养来提高学生的根本素质。是什么意思？

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