求翻译：我们的结果表明微分研发，广告和促销对品牌价值创造。我们推断，回到研发支出增加的费用低于200000000美元，达到饱和点大约1000000000美元，超出它并没有显着增加品牌价值。这符合行业经验；等公司飞利浦现在认识到，研发支出承担更多的水果在新兴和不断扩大的市场，而不是在成熟市场（伯纳和基利，2005）。从理论的角度来看，这种现象是符合平最大值原理（塔尔等人。，1986），其中大的支出变化不产生很大的利润变化。广告有助于最有效是什么意思？

Our results show that the differential R & D, advertising and promotions to create brand value. We infer that the cost of return to R & D spending increase of less than $ 200,000,000, to reach the saturation point of about $ 1 billion, beyond that it does not significantly increase the brand

Our results indicate that differential research and development, advertising and promotion of the brand value creation. We conclude that, to go back to R&D spending increased in the low-cost $200 million, and a saturation point, and approximately $1 billion more than it has been no noticeable in

Our results indicate differential development, advertising and marketing to brand value creation. We infer back to cost less th