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  • 匿名
关注:1 2013-05-23 12:21

求翻译:文化差异可能导致企业国际市场营销的障碍,但很多情况下企业背后某种特定的文化差异在异质文化市场上会因其独特性、新颖性而赢得当地消费者的关注,甚至偏爱。因为,这种异域的文化是独特的、陌生的,对目标市场的消费者往往充满了诱惑力,能给人以新鲜感,带来他们在本国熟悉的文化氛围中无法得到的满足。这就使企业形成了国际市场营销的“文化垄断优势”,得以借助文化的力量,推广自己的产品和品牌,并获得丰厚的利润回报。是什么意思?

待解决 悬赏分:1 - 离问题结束还有
文化差异可能导致企业国际市场营销的障碍,但很多情况下企业背后某种特定的文化差异在异质文化市场上会因其独特性、新颖性而赢得当地消费者的关注,甚至偏爱。因为,这种异域的文化是独特的、陌生的,对目标市场的消费者往往充满了诱惑力,能给人以新鲜感,带来他们在本国熟悉的文化氛围中无法得到的满足。这就使企业形成了国际市场营销的“文化垄断优势”,得以借助文化的力量,推广自己的产品和品牌,并获得丰厚的利润回报。
问题补充:

  • 匿名
2013-05-23 12:21:38
Cultural differences may lead to international marketing obstacles, but in many cases the enterprise behind certain cultural differences in the heterogeneous culture on the market because of its unique, novelty and won the local concerns of consumers, and even seemed to relish. Because of this exoti
  • 匿名
2013-05-23 12:23:18
Cultural differences can lead to international marketing of the obstacles, but in many cases companies behind a particular cultural differences in other cultures will market because of its unique, novelty, and local consumer concerns, and even preferences. Because, this exotic culture is unique, str
  • 匿名
2013-05-23 12:24:58
The cultural difference possibly causes the enterprise international market marketing the barrier, but in very many situations behind the enterprise some specific cultural difference in the neterogeny cultural market can because of its distinctive quality, the originality win the local consumer's at
  • 匿名
2013-05-23 12:26:38
Cultural differences may result in obstacles to international marketing enterprises, but in many cases the enterprise behind a particular cultural differences in foreign culture on the market due to its uniqueness, originality and won the attention of local consumers, even preference. Because of thi
  • 匿名
2013-05-23 12:28:18
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