求翻译：由于文化的差异，西方的特许理念不易于应用至亚洲市场来满足消费者。调整必须小心的进行以避免理念被改变太多而导致品牌危机。但是，特许经营概念的某些确定面强调了品牌质量必须被小心的保护。因此，特许人必须具备强大的品牌管理能力以达到亚洲市场的一致性。为了特许经营理念能够真正在亚洲市场取得成效，特许人必须具备对当地知识很强的了解以保证适应过程。如果没有，加盟者则会由于对这种经营模式是否能在亚洲应用缺乏信心而试图进行投机行为是什么意思？

Because of cultural differences, Western franchise concept can not be easily applied to the Asian market to satisfy consumers. Adjustment must be careful to be changed to avoid the concept too much and lead to the brand crisis. However, certain face of the franchise concept emphasizes the protection

Because of cultural differences, western franchise concept is not easy to apply to the market to satisfy consumers. Adjustments must be done carefully to avoid the concept has been changed too much and cause brand crisis. However, some of the franchise concept that has been the brand quality must be

Because of differences in culture, Western Charter concepts not easily applied to Asian mark