求翻译：当控制被特许人的要求较高时严格控制就会被强调。在这个例子中，特许合同，贯穿于特许关系的开始，结束和进行，成为关注的重点。当特许合同严格要求时，特许人就要高度控制被特许人行为。但是，文化差异增加了国际特许实际操作中严格控制的复杂性。然而对于食品服务的特许经营，变型不仅仅在食谱和菜单挑选中需要而且在操作中也同样需要。这也使商业格式化的应用变得很难实现，而这种格式化可以削弱标准化。是什么意思？

Strictly control when demanding control of the franchisee will be emphasized. In this example, the concession contract runs through the beginning of the franchise relationship, end and become the focus of attention. When the concession contract to the stringent requirements of the franchiser is nece

When control of the licensees are relatively high, the strict control will be emphasized. In this example, licensing contracts, and cross-cutting by the concessionaire, the beginning and end, become a major concern. The concession contract requirements, licensees will be highly controlled CTM behavi

When controlling franchisee requires strict control will be emphasized. In this case, the concession contract, throughout the concession relationship began, and the end, become the focus of concern. When the licence when the stringent requirements of the contract, franchiser is highly controlling fr