求翻译：广告创意与消费心理的关系非常密切,研究消费者的消费心理是广告创意的本原和市场开拓的需要。消费者的若干心理状况直接或间接的影响着他们的消费行为,并由此影响着产品决策者对整个宏观市场的把握。因而,优秀的广告创意必须建立在对消费者消费心理的科学调查和研究的基础上，以满足消费者的需求。是什么意思？

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The advertisement creativity and the expense psychology relations are close, study consumer's expense psychology are extremely the advertisement creativity source and the market development need.Consumer's certain psychological condition direct or indirect influence their consumer behavior, from thi

Advertising and consumer psychology very closely related to study consumer psychology of consumers is the primitive of advertising and marketing needs. Consumers of psychological status of direct or indirect impact on consumer behavior, and thus affects product decision makers to grasp of macro-mark