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  • 匿名
关注:1 2013-05-23 12:21

求翻译:品牌忠诚度是指消费者在购买决策中,多次表现出来对某个品牌有偏向性的(而非随意的)行为反应。它是一种行为过程,也是一种心理(决策和评估)过程。品牌忠诚度的形成不完全是依赖于产品的品质、知名度、品牌联想及传播,它与消费者本身的特性密切相关,靠消费者的产品使用经历。提高品牌的忠诚度,对一个企业的生存与发展,扩大市场份额极其重要是什么意思?

待解决 悬赏分:1 - 离问题结束还有
品牌忠诚度是指消费者在购买决策中,多次表现出来对某个品牌有偏向性的(而非随意的)行为反应。它是一种行为过程,也是一种心理(决策和评估)过程。品牌忠诚度的形成不完全是依赖于产品的品质、知名度、品牌联想及传播,它与消费者本身的特性密切相关,靠消费者的产品使用经历。提高品牌的忠诚度,对一个企业的生存与发展,扩大市场份额极其重要
问题补充:

  • 匿名
2013-05-23 12:21:38
Brand loyalty is the consumer purchase decision repeatedly manifested biased (rather than random) behavioral response to a brand. It is a course of conduct, but also a psychological (decision-making and evaluation) process. The formation of brand loyalty is not entirely dependent on the quality of t
  • 匿名
2013-05-23 12:23:18
Brand loyalty is the consumer in the purchase decision-making on many occasions, demonstrated by a brand of biased (and non-random) reaction. It is a course of conduct, as well as a psychological (decision-making and assessment) process. Brand loyalty of the formation is not completely dependent on
  • 匿名
2013-05-23 12:24:58
The brand loyalty is refers to the consumer in the purchase decision-making, (but displays many times has the deviation at will to some brand must) the behavior response.It is one behavior process, also is one kind of psychology (decision-making and appraisal) the process.The brand loyalty formation
  • 匿名
2013-05-23 12:26:38
Brand loyalty means consumers in purchase decisions, shown multiple times on a brand of biased (non-random) Behavioral responses. It is a course of conduct, but also a psychological (decision-making and assessment) process. Formation of brand loyalty is not entirely dependent on product quality, rep
  • 匿名
2013-05-23 12:28:18
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