求翻译：　　顾客期望在顾客对产品或服务的认知中起着关键性的作用。顾客正是将预期质量与体验质量进行比较，据以对产品或服务质量进行评估，期望与体验是否一致已成为产品或服务质量评估的决定性因素。期望作为比较评估的标准，既反映顾客相信会在产品或服务中发生什么（预测），也反映顾客想要在产品或服务中发生什么是什么意思？

Customer expectations play a key role in customer awareness of products or services. The customer is the expected quality and the quality of experience, according to the assessment of the quality of the products or services, expectations and experience are the same has become a decisive factor of th

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The customer expected is playing the crucial role in the customer to the product or in the service cognition.The customer is precisely anticipated the quality and the experience quality carry on the comparison, according to by carries on the appraisal to the product or the grade of service, expected

Customer expectations customer perception of product or service plays a key role. Customer is compared to the expected quality and experience quality, according to an assessment on the quality of products or services, expectations and experiences are the same has become a decisive factor for the eva