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  • 匿名
关注:1 2013-05-23 12:21

求翻译:几十年来,万宝路塑造起了西部开阔而丰富的形象――牛仔、牛群、营火及咖啡――生机勃勃,粗犷豪放,充满阳刚之气。它超越单纯的产品关系,将品牌与强大、恒久的情感联系在一起,塑造了“情感品牌”。情感品牌使人们认识到产品的部分价值是情感上的而非物质上的,从而拓展了产品和服务的平台。麦当劳以情感塑造形象的招数可谓绝妙。是什么意思?

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几十年来,万宝路塑造起了西部开阔而丰富的形象――牛仔、牛群、营火及咖啡――生机勃勃,粗犷豪放,充满阳刚之气。它超越单纯的产品关系,将品牌与强大、恒久的情感联系在一起,塑造了“情感品牌”。情感品牌使人们认识到产品的部分价值是情感上的而非物质上的,从而拓展了产品和服务的平台。麦当劳以情感塑造形象的招数可谓绝妙。
问题补充:

  • 匿名
2013-05-23 12:21:38
For decades, the shape of Marlboro from the west open the image - cowboy, cattle, campfire and coffee - vibrant, wild, uninhibited, full of masculinity. It goes beyond simple product, brand and strong, long-lasting emotional connection created "emotional brand". Emotional brand to create awareness o
  • 匿名
2013-05-23 12:23:18
Few in the 10 years, 10,000 have been po-shaping the Western Open and rich image - cowboy, cattle, and the fire and coffee - Vibrant, rustic, generously filled with masculinity. It goes beyond mere product relationship with the brand, powerful, long-lasting emotional contact with the shape, the "emo
  • 匿名
2013-05-23 12:24:58
For several dozens years, Marlboro portrayed west open and the rich image - cowboy, Niu Qun, the campfire and the coffee - full of vitality, rough bold, fill male character.It surmounted the pure product relations, the brand and formidable, the permanent emotion relates in together, has molded “the
  • 匿名
2013-05-23 12:26:38
For decades, Marlboro shaping the Western open and rich images – Cowboys, cattle, coffee and Campfire – vibrant, rough bold and full of masculinity. It goes beyond simple product, brand and a strong and lasting emotional connection with, created a "emotional branding". Emotional brand awareness to a
  • 匿名
2013-05-23 12:28:18
 
 
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