求翻译：武夷山海峡两岸茶博会品牌形象存在定位模糊、内在品牌文化挖掘不足、产品和服务形象缺乏专业化管理、外在视觉形象较为单薄、产品和信誉形象缺失等诸多问题，这些问题是由于目标市场不明确、品牌建立时间较短、管理机制的缺失、经营方式粗放等原因造成的。因此，武夷山海峡两岸茶博会品牌形象的优化必须利用主题定位、类别定位等方法进行清晰定位，明确目标市场；对茶博会内在品牌文化进行深入挖掘；加强产品和服务质量的管理；重新优化设计品牌视觉形象；建立质量信誉保证体系等措施，才能塑造优秀的品牌形象。是什么意思？

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Wuyi tea blogs on both sides of the strait will be a brand positioning, fuzzy, digging in the Brand culture, products and services of professional management, and image, in the visual image is thin, products and reputation image is missing, and many other issues, these issues are not clear because t

Wuyi mountain tea Expo brand positioning across the Taiwan Straits inherent lack of brand culture mining, blur, lack of professional management, external products and services image more thinly, the product of the Visual image and reputation are missing, and many other issues, these issues are ambig