求翻译：摘要：广告作为一种由广告主付出某种代价的，通过传播媒介将经过科学提炼和艺术加工的特定信息传达给目标受众，以达到改变或强化人们观念和行为为目的的、公开的、非面对面的信息传播活动。其影响着品牌形象塑造、产品销售效果等。广告效果是广告主所期待的，因此采用理性诉求策略还是感性诉求策略，要依据广告效果而进行调整。与此同时，广告的诉求策略影响广告效果，两者紧密联系，相互促进。因此，为提高广告的效果，文章认为广告的效果构成影响着诉求策略的选择，应该重视和提高广告的诉求策略，获取最大的效果。是什么意思？

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Summary: advertising as a advertising pay a price, and through the media through scientific process of extraction and art convey specific information to the target audience, in order to achieve change or reinforce the attitudes and behavior for the purpose of open, non-face-to-face information disse

Abstract: The advertisement took one kind leaves some kind of price by the advertisement main and secondary, will transmit through the vector after the science refinement and the artistic processing specific information for the goal receives the audiences, achieved the change or will strengthen the

Abstracts: advertising as an advertiser paying a certain price, scientific art of refined and processed through the media communicate specific information to your target audience to achieve behavior change or reinforce the people and for the purpose of dissemination of information, open and non-face