求翻译：现代社会消费逐渐进入由女性当家做主的消费时代，因此针对女性消费的营销策略也就成为企业营销活动新的热点。广告作为最有效的营销手段之一，现代企业营销对广告依存越来越明显，广告不仅是传播产品信息的工具，也是激发消费者购买产品的诱因。而成功广告的一个重要特征，就是始终如一地将广告的功能与消费者心理联结起来，更好地将广告信息传递给消费者。本文针对女性消费心理进行研究，分析了现代女性消费心理特点、针对女性受众的广告的发展现状及所面临的问题，为其广告策略的制定提出几点建议是什么意思？

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Modern social consumption by women are gradually entering the consumer era as the masters for the female consumer, the marketing strategy has become a business marketing activities new hot spots. advertising as the most effective marketing tool, one of the modern enterprise marketing interdependence

Modern social consumption gradually entering an era of ownership by women consuming, so for the female consumer marketing strategy has become the marketing activities of the new hot spots. Advertising as one of the most effective means of marketing, modern enterprise marketing to the growing depende