求翻译：商标是品牌中的标志和名称部分，便于消费者识别。但品牌的内涵远不止于此，品牌不仅仅是一个易于区分的名称和符号，更是一个综合的象征，需要赋予其形象、个性、生命。品牌标志和品牌名的设计只是建立品牌的第一道工作，也是必不可少的一道程序。但要真正成为品牌，还要着手品牌个性、品牌认同、品牌定位、品牌传播、品牌管理等各方面的内容完善。这样，消费者对品牌的认识，才会由形式到内容、从感性到理性、从浅层到深入，从而完成由未知到理解、购买的转变，形成顾客忠诚。是什么意思？

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Trademarks are brand names and logos in the Name section, for easy recognition. But the brand is so much more than that, the brand is not just a single, easy-to-differentiate between the name and the symbol, it is more a symbol of the complex, you need to give its image, personality, and the life. B

Trademark is a brand logo and name in part to facilitate consumer recognition. But the connotation of the brand is far more than that, branding is not just an easy to distinguish between names and symbols, is the symbol of a comprehensive, needs to give its image, personality and life. Brand logo an