求翻译：用厚利适销的方法在市场中盈利更适应竞争环境中的企业长久发展。而为品牌注入强烈的“稀缺性”，通过限量、技术性稀缺、自然性稀缺或者制造虚拟稀缺性的营销手段，刺激消费者对稀缺产品的竞争购买心理和对产品价值的感知，增加消费者的期望价值和购买欲望，最终使企业扩大市场占有率和拥有忠诚顾客。本文通过分析国外企业在品牌营销中的一些问题，来说明稀缺营销的优势，以及稀缺营销手段在品牌定位中的一些应用。是什么意思？

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