求翻译：一是注重品牌的创建和保护，增加建设品牌的专项资金，不贪图眼前利益，不轻易放弃自己已创建的品牌，并注重知识产权的认证。二是对“品牌战略"进行理论研究和经验总结。可以借鉴和吸取国内外领先品牌的经验和教训，制定与企业自身企业反战相适应的品牌战略。三是使品牌营销手段多样化。是什么意思？

First, the special funds to focus on the creation and protection of the brand, increase brand-building, not just for the sake of immediate benefits, and do not easily give up their own brand has been created, and intellectual property-based authentication. Second, theoretical studies and lessons lea

One is pays attention to the brand to establish with the protection, increase to constuct the brand particularly a funds, don't crave for the at present benefits, don't easily give up the brand that the oneself has already establish, and pay attention to the attestation of the intelligent property r

One, the attention brand foundation and the protection, the increase construction brand special fund, does not seek after at present the benefit, not easily gives up oneself already the brand which founds, and pays great attention to the intellectual property rights the authentication.Two, right “br

Is focused on brand creation and protection, additional special funds for the construction of brand, not seeking immediate interests do not easily give up their brand has been created, and certification focus on intellectual property. Second is the "brand strategy" for theoretical research and exper