求翻译：消费者的需求，因而需要一个当地化的战略。如微软公司的办公软件，内容和功能都是一样的，但是，在各个国家都要采用本土的文字。一家著名的美国公司曾沿用在美国成功的经验，在日本推销制作糕点的原料，结果损失数百万美元。原因是当时日本家庭与美国家庭有一个最大的不同：没有烤箱。这家公司的失败明显就是没有考虑到消费者的需求。是什么意思？

Consumer demand, and thus requires a localization strategy. Such as Microsoft Office software, content and functionality are the same, but in each country should adopt the native text. Follow a well-known U.S. company has successful experience in the United States, in Japan to sell the raw materials

The needs of the consumer, and thus need to be a localization strategy. As Microsoft's Office software, content and functionality are the same, however, in all countries will be in the text itself. One of the famous company in the United States in the United States has been used successfully in Japa

Consumer demands and needs of a local strategy. Microsoft Office software, content and function is the same,