求翻译：旅游目的地的形象在现代的旅游竞争中起着举足轻重的作用，鲜明有特色的旅游形象是吸引游客的关键因素之一，是旅游目的地发展潜力的评判标准。瑞丽作为云南西南中缅边境上的一个多民族多文化小城，旅游资源十分丰富，但在旅游形象定位上摇摆不定，不具鲜明特色，严重阻碍了当地旅游业的发展。本文对目前瑞丽旅游形象存在的问题进行分析概括，并有针对性的提出更新当地旅游形象的具体策略。是什么意思？

Tourist destination image plays an important role in the modern tourism competition, the distinctive characteristics of the tourism image is one of the key factors to attract tourists, the criteria of potential for development of tourist destinations. Ruili as southwestern Yunnan-Burma border on a m

Tourist destination in the image of the modern tourism industry plays an important role in the distinct characteristics of the tourist image is to attract tourists one of the key factors in the development potential of the tourism destination. Yunnan Province, southwest China, Myanmar as border on a

The traveling destination image is playing the pivotal role in the modern traveling competition, distinctively has the characteristic traveling image attracts one of tourist's key aspects, is the traveling destination development potential judgment standard.Ruili took southwest Yunnan in a Burmese f

Tourism destination image in modern competition plays an important role in the tourism, distinct characteristics of tourism image is one of the key factors to attract tourists, is the standard for evaluation of the potential of tourism destination development. Ruili of Yunnan in the Southwest on the

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