求翻译：微电影在2011年的影视娱乐和企业品牌传播上风生水起，热点事件和热门话题层出不穷，受到越来越多企业的关注。随着互联网技术与影视艺术的融合，微电影将有更多的发展机会，投入到新媒体的竞争之中。本文通过多角度分析判断了当下微电影营销的优劣和发展趋势，制定了微电影营销改革的基本方向。从微电影营销放眼于整个网络营销，进一步总结归纳网络环境下商业推广活动的概况及发展，实现网络营销的可操作、可量化、可管理性。是什么意思？

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