求翻译：网络视频广告作为一种比较新颖的网络广告形式，将广告信息像“病毒”一样的传递给广大受众。本文结合病毒性营销的特点、病毒视频的传播模式，试图从病毒视频的内容、影响因素等方面探析病毒视频的传播模式，并以“百度唐伯虎篇”进行更深层次的论证，还指出了病毒视频存在的不足，比如，广告版权不明确，广告内容、格式不统一等，为此，本文针对其不足提出了一些合理化的建议。是什么意思？

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