求翻译：时下，影视广告由于其鲜明的个性及优势使得其成为广告主普遍乐于选择和受众欣然接受的一种广告传播方式。而作为广告创意的一种表现，男性角色在影视广告中的运用也是随处可见，其形态多样，对广告效果及社会文化影响深远。通过一系列调查、研究和分析，我们发现：影视广告中的男性角色有两个特点。鉴于当前影视广告中男性角色的特点，本文的主要研究目的是了解这两个特点在广告中具体的体现，探究它们产生和存在的原因，并对如何在广告中进一步使男性角色突破传统模式表现出多元化提出一些建议，并致力于消除影视广告中存在的性别歧视问题，这对构建性别和谐社会具有重要的指导意义。是什么意思？

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Nowadays, television advertising advantages due to%