求翻译：1、品牌国际认知与规模问题。“全聚德”作为饭店管理公司在国内已有相当的知名度，但在国际上的知名度还很低，究其原因主要由于：一是“全聚德”下属饭店星级不一，品牌繁多，市场不易识别。二是“全聚德”联号饭店少（联号经营能比较直接地体现规模效应），在公司所属及管理的200家饭店中，使用“全聚德”字号的企业仅30家，只占总数的15%。三是“全聚德”管理的饭店多在中国境内，国际覆盖面小，缺少市场冲击力。虽然“全聚德”在国内已经是最大的饭店管理公司，但与国际前十名饭店管理公司相比其差距是十分明显的是什么意思？

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1, brand awareness and international scale. "Quanjude" as hotel management companies in the Mainland has a fairly well known in the world, but visibility is also very low, and the reason for this is mainly due to: a "Quanjude, under " Hotel Star is not a brand, there is not an easy market. It is 2 "

1, brand on cognitive and international scale. "Jude" as a hotel management company in China has a considerable reputation, but on the international popularity is still very low, its mainly because: first, "Quanjude" under the hotel star, many brands, the market is not easy to identify. Second is "Q