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2013-05-23 12:21
求翻译：Experience indicates that defining and measuring brand loyalty is extremely difficult. Researchers have used both attitudinal and behavioral measures to define and assess this variable (Oliver, 1999; Zeithaml,2000). From an attitudinal perspective, customer loyalty has been viewed by some researchers as a specific desi是什么意思？ 待解决
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Experience indicates that defining and measuring brand loyalty is extremely difficult. Researchers have used both attitudinal and behavioral measures to define and assess this variable (Oliver, 1999; Zeithaml,2000). From an attitudinal perspective, customer loyalty has been viewed by some researchers as a specific desi
问题补充： |
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