求翻译：广告语必须通俗易懂，便于记忆，方能吸引人们，换气人们的购买欲。广告语撰写者一半不用华丽的词来打动消费者的心。广告语必须简练的另一个理由是投放广告者总是希望以最简单的表达形式来传递尽可能多的信息。广告因为其功利上的考虑，需要以尽量短的语句，达到最佳宜传效果。因此，需要归纳英汉广告句法特点，不外乎以下几种，多用简单句、省略句、疑问句、祈使句等。是什么意思？

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