求翻译：　但是过去的10年间，在澳大利亚，人们都知道维珍蓝是廉价航空的代言人，与它的兄弟公司维珍大西洋航空公司和维珍美国航空公司走的是截然不同的路线。为了维护企业形象，高端商务人士是绝对不会选择这个著名的廉航公司品牌的。面对着来自于捷星和虎航的低成本竞争，在这种情况下，走出国门去开拓高端市场似乎成了维珍蓝的必然之选。是什么意思？

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