求翻译：最后再次提及了适当的广告语言和翻译是广告成败的关键，从而得出结论：只有有效地了解广告的语言特征，了解广告翻译策略，广告创造者才能创造出独特的广告，大大增强了消费者对产品的新鲜感和吸引力。是什么意思？

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