求翻译：我国媒体经营者往往缺乏营销意识或者不能恰当的处理营销各环节间的关系，媒体在发展中常步入一个误区，即办好媒体靠内容吸引受众就行。是什么意思？

China's media managers often lack marketing sense or can not properly handle the relationship between various aspects of marketing, media, often into the development of a misunderstanding, that is run by the media content to attract audiences on the line.