求翻译：百方罗汉果凉茶作为广西灌装凉茶的代表，在本地市场占有一定地位，但是营销策略运用不当，市场定位模糊，阻碍了企业进一步发展。本文通过对百方罗汉果凉茶营销策略的探讨，提出在激烈的市场竞争环境下，作为弱势的凉茶企业必须高度重 视营销环节，争取营销制胜。是什么意思？

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