求翻译：人们买的不是东西，而是他们的期望。消费者希望在交易过程中实现一定的顾客价值。顾客价值的本质是顾客感知，即顾客对与某企业交互过程和结果的主观感知，包括顾客对其感知利得与感知利失之间的比较和权衡。顾客感知价值是指顾客对企业提供的产品或服务所具有价值的主观认知，它不同于传统意义上的顾客价值概念。后者是指企业认为自己的产品或服务可以为顾客提供的价值，属于企业内部认知导向；而前者是指顾客对企业所提供的产品或服务的价值判断，属于外部顾客认知导向。是什么意思？

正在翻译，请等待...

People buy things, but rather than their expectations. In the course of trading consumers want to achieve a certain degree of customer value. Customer Value customer perceived, that is the essence of the Customer to interact with a certain business process and results, including the subjective perce

The people buy are not the things, but is their expectation.The consumer hoped realizes certain customer value in the transaction process.The customer value essence is the customer sensation between, namely the customer to with some enterprise interactive process and the result subjective sensation,

People buy things, but their expectations. Consumers want in trade for certain customer value in the process. Customer value is the essence of customer perceived, that is, customers to interact with an enterprise processes and results of subjective perception, including customer perception of its pr

What people bought are not things but their expectations. Consumers hope to realize certain customer's value in trade. The essence of customer's value is that the customer perceives, namely the customer is right to interact the subjective perception of course and result with one enterprise, must inc