求翻译：消费者购买商品的心理活动，一般总是从商品的认识过程开始的，而激烈竞争的市场上，品牌成为人们选择商品的重要依据，品牌也是人们地位、实力的象征。是什么意思？

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The consumer purchases the commodity the psychological activity, always starts generally from the commodity understanding process, but in the steep competition market, the brand becomes the people to choose the commodity the important basis, the brand also is the people status, the strength symbol.

Consumer purchases of mental activity, always starting from a commodity awareness process, highly competitive market, brand become the important basis of select merchandise, symbol of the brand's position and strength.

Consumers buy the psychological activity of the goods, generally always begin from the process of cognition of the goods, and on the market of keen competition, the brand becomes the important basis that people choose the goods, the brand is people's status, symbol of capability too.