求翻译：随着网络经济的不断发展，网络营销对企业的重要性不断加强。越来越多的中小型企业甚至大中型企业，都纷纷在网上开展营销活动。本文就凡客诚品在网上开展营销活动中的品牌策略展开讨论，从网络经济的特点出发，分析了网络消费者的消费习惯，并在此基础上提出企业在网络上进行营销时可以采用的品牌策略，以期给其他企业以参考和借鉴。是什么意思？

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