求翻译：苹果专卖店现在无意识世界上最流行的专卖店之一，它独特的设计风格和特殊的营销理念，无疑给它带来了巨大的成功。同样，最为苹果的竞争对手微软，几年来也开设了几十家微软专卖店作为展示产品和宣传形象的平台，通过对这两家公司的对比，我们可以看出不同的营销策略和理念。是什么意思？

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