求翻译：随着消费者维权意识的提高和消费观念的变化，消费者在选购产品时，不仅注意到产品实体本身，在同类产品的质量和性能相似的情况下，更加重视产品的售后服务。因此，企业在提供价廉物美的产品的同时，向消费者提供完善的售后服务，已成为现代企业市场竞争的新焦点。是什么意思？

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With the awareness of consumer rights and changes in consumer attitudes, consumers buy products, not only noted the product entity itself, the quality and performance of similar products under similar conditions, more attention to the product after-sales service. Therefore, companies with cheap prod