求翻译：通常而言，营销的价值在于导出销售。目前的所有营销组合都是在以下这四个环节发生作用的。根据媒体特性不同，不同媒体在不同阶段的功效并不一致。智能手机媒体已经成为新媒体的新生力量，众多大型广告主的媒介渠道预算范围，除电视、平媒、互联网外，已加上了手机，如：英特尔、沃尔沃，卡西欧等广告主有专门的手机广告预算。手机媒体在广而告之和发生行动这两个营销环节中能够发挥非常重要的作用。是什么意思？

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