求翻译：　　电子商务在近年来持续的价格战让我们的营业额不断下降，但是我们坚持了下来，我们不断进行调整，精准的定位。比如，老一辈人不习惯网购，我们会针对这一类群体进行市场调查，设立一些专区供他们选择。同时，开展多种主题活动，让读者习惯书店，习惯在这种氛围中阅读。实体书店不仅要经营好书店，更要经营好读者。是什么意思？

E-commerce in the ongoing price war in recent years our turnover declining, but we stuck with it, and we continue to adjust, precise positioning. For example, older people are not used to online shopping, we will conduct a market survey for this type of group, set up some of the area for them to cho