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  • 匿名
关注:1 2013-05-23 12:21

求翻译:品牌联想即是消费者看到一特定品牌时,从他的记忆中所能被引发出对该品牌的任何想法,包括感觉、经验、评价、品牌定位等;而这些想法可能是来自于消费者在日常生活中的各个层面,例如:消费者本身的使用经验、朋友的口耳相传、广告信息以及市面上的各种营销方式等。上述各个不同的来源,均可能在消费者的心中竖立起根深蒂固的品牌形象,进而影响消费者对该品牌产品的购买决策。是什么意思?

待解决 悬赏分:1 - 离问题结束还有
品牌联想即是消费者看到一特定品牌时,从他的记忆中所能被引发出对该品牌的任何想法,包括感觉、经验、评价、品牌定位等;而这些想法可能是来自于消费者在日常生活中的各个层面,例如:消费者本身的使用经验、朋友的口耳相传、广告信息以及市面上的各种营销方式等。上述各个不同的来源,均可能在消费者的心中竖立起根深蒂固的品牌形象,进而影响消费者对该品牌产品的购买决策。
问题补充:

  • 匿名
2013-05-23 12:21:38
Brand associations that consumers see a particular brand, from his memory can be caused by any idea of ​​the brand, feel, experience, evaluation, brand positioning; these ideas may come from consumers all aspects of daily life, such as: consumer use experience, friend's word of mouth, advertising in
  • 匿名
2013-05-23 12:23:18
Lenovo brand is that consumers see a specific brand, in his mind from the rebar can be for the brand, including any ideas, feel, and experience, such as evaluation, brand positioning, and these ideas might be coming from the consumer in their daily lives in all its dimensions, for example: the consu
  • 匿名
2013-05-23 12:24:58
The brand association is the consumer saw when to a specific brand, can initiate from his memory to this brand any idea, including feeling, experience, appraisal, brand localization and so on; But these ideas possibly are come from consumer's in daily life each stratification plane, for example: Con
  • 匿名
2013-05-23 12:26:38
Brand Lenovo that is consumers see a specific brand Shi, from he of memories in the by can was raised out on the brand of any ideas, including feeling, and experience, and evaluation, and brand positioning,; and these ideas may is from Yu consumers in daily life in the of all level, such as: consume
  • 匿名
2013-05-23 12:28:18
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