求翻译：品牌回想往往能左右潜在购买者的采购决策。采购程序的第一步常常是选择一组需考虑的品牌作为备选组。例如，在选择广告代理商、试驾的车型或需评估的计算机系统时，通常要考虑三四个备选方案。在这一步，除特殊情况外，购买者可能没有接触到更多品牌。此时，要进入备选组的品牌回想就非常关键。哪个厂商生产计算机？能够想到的第一家公司就占有优势，而不具有品牌回想的厂商则没有任何机会。是什么意思？

Brand recall potential buyers can often influence purchasing decisions. Often the first step of the procurement process is to select a group to consider the brand as an alternative group. Example, select advertising agencies, test drive the car or a computer system to be evaluated, usually three or

Brands are often able to recall some of the potential buyers purchase decision-making. In the procurement process are often the first step is to select a group of brands need to be considered as an alternative. For example, the choice of the advertising agents, test drive the car or the need to asse

The brand recollected often can control the latent buyer the purchase decision-making.The purchase procedure first step is frequently chooses the brand which a group must consider to take the alternative group.The computer system when which for example, in the choice advertisement business agent, tr

Brand recall can often influence the purchasing decisions of potential buyers. Is often the first step of the procurement process to select a group of brands to consider as an alternative group. For example, in select advertising agencies, vehicle or need to test drive evaluation of computer systems

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