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  • 匿名
关注:1 2013-05-23 12:21

求翻译:21世纪进入了品牌消费的时代,而且进入了个性化的消费时代,消费者购买商品不单纯为了满足物质需要,而更看重商品能给自己带来的个性满足和精神愉悦,这在感官上要靠包装来表现出来。包装作为一个品牌的外在表现,是企业希望自己的品牌给消费者一种什么感觉。它所产生的差异以及由此而表现出的“品牌特征”,使其成为吸引消费者的主导因素。包装所承载的物质利益与精神利益就是消费者购买的东西,对包装所代表的品牌要在心智中形成一个烙印,充分表现出品牌的内涵。假如内涵没有或者是不突出,消费者听到、看到包装没有产生联想,就使品牌成为无源之水。是什么意思?

待解决 悬赏分:1 - 离问题结束还有
21世纪进入了品牌消费的时代,而且进入了个性化的消费时代,消费者购买商品不单纯为了满足物质需要,而更看重商品能给自己带来的个性满足和精神愉悦,这在感官上要靠包装来表现出来。包装作为一个品牌的外在表现,是企业希望自己的品牌给消费者一种什么感觉。它所产生的差异以及由此而表现出的“品牌特征”,使其成为吸引消费者的主导因素。包装所承载的物质利益与精神利益就是消费者购买的东西,对包装所代表的品牌要在心智中形成一个烙印,充分表现出品牌的内涵。假如内涵没有或者是不突出,消费者听到、看到包装没有产生联想,就使品牌成为无源之水。
问题补充:

  • 匿名
2013-05-23 12:21:38
正在翻译,请等待...
  • 匿名
2013-05-23 12:23:18
In the 21st century an era of consumer brands, and to enter the personalization of the consumer age, consumers to purchase goods is not simply in order to meet your material needs, and more respectful to their own goods to meet the personality and spirit in the sensory pleasure on packaging to rely
  • 匿名
2013-05-23 12:24:58
The 21st century entered the time which the brand expends, moreover entered the personalized expense time, the consumer has purchased the commodity not purely in order to meet the material needs, but regarded as important the individuality which the commodity could give oneself brings to satisfy wit
  • 匿名
2013-05-23 12:26:38
21st century entered the era of branded consumer and entered the era of individualized consumption, consumers buy products not only to meet material needs, and more valued commodity to bring their own personalities meet the spirit and joy, which relies on packaging to show it on the senses. Packaged
  • 匿名
2013-05-23 12:28:18
正在翻译,请等待...
 
 
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