求翻译：作为运动性能、操控性能最为突出的豪华轿车品牌，宝马的市场定位是喜欢享受驾驶乐趣的成功人士，宝马“尊贵、年轻、活力、典雅”的品牌形象得到众多“成功专业人士”的追捧。但由于价格策略、市场定位以及营销策略没有统一于品牌战略之下，宝马在中国便成了奢侈品的代名词、身价的象征，“豪华与动感的结合”这一宝马在中国的品牌传播口号则显得过于单薄。是什么意思？

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