求翻译：定位的实质就是确定品牌的核心价值和提高目标客户的品牌忠诚度。工商银行的品牌定位是“您身边的银行可信赖的银行”，目的是突出工行网络广泛、实力雄厚的优势及承诺为客户提供可信赖产品与服务的愿望，较之建行的“建设现代生活”、农行的“伴您成长”等品牌表述更能体现自身特色。但是是什么意思？

The essence is to determine the core values ​​of the brand positioning and target customers brand loyalty. Industrial and Commercial Bank of China's brand positioning is "your bank around  reliable bank", the purpose is the desire to highlight the extensive network of ICBC, the strength of the stre

Positioning of the brand essence is determined and to improve the core values of target customers brand loyalty. Industrial and Commercial Bank is the brand positioning of the banks you can trust the bank  " designed to highlight the extensive network of strength, and committed to providing our cus

The localization essence is determined the brand the core value and enhances the goal customer the brand loyalty.The industry and commerce bank brand localization is “the bank which you side bank  may trust”, the goal is the prominent labor good network widespread, the powerful superiority and the

Substance of the position is to identify the core values of the brand and the target customer's brand loyalty. ICBC's branding was "your Bank Trust Bank", designed to highlight a wide network of ICBC, advantages of strength and commitment to provide credible desire to rely on products and services,

正在翻译，请等待...