求翻译：定位的实质就是确定品牌的核心价值和激发目标客户购买热情与高度品牌忠诚的目的。工商银行的品牌定位是“您身边的银行可信赖的银行”，目的是突出工行网络广泛、实力雄厚的优势及承诺为客户提供可信赖产品与服务的愿望，较之建行的“建设现代生活”、农行的“伴您成长”等品牌表述更能体现自身特色。但是是什么意思？

The essence is to determine the core values ​​of the brand positioning and stimulate the target customers of the purpose of buying enthusiasm and a high degree of brand loyalty. Industrial and Commercial Bank of China's brand positioning is "your bank around  reliable bank", the purpose is the desi

Positioning of the brand essence is the core value determined and stimulate target customers purchasing passion with a high level of brand loyalty. Industrial and Commercial Bank is the brand positioning of the banks you can trust the bank  " designed to highlight the extensive network of strength,

The localization essence is determines the brand the core value and the stimulation goal customer purchase enthusiasm and highly the brand loyal goal.The industry and commerce bank brand localization is “the bank which you side bank  may trust”, the goal is the prominent labor good network widespre

Positioning is to determine the substance of the core values of brand and inspire the target purpose of customer buying enthusiasm and high brand loyalty. ICBC's branding was "your Bank Trust Bank", designed to highlight a wide network of ICBC, advantages of strength and commitment to provide credib

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