求翻译：品牌的定位，就是在市场定位和产品定位的基础上对特定品牌的文化价值取向和个性差异进行研究。定位的实质就是确定品牌的核心价值和激发目标客户购买热情与高度品牌忠诚的目的。工商银行的品牌定位是“您身边的银行可信赖的银行”，目的是突出工行网络广泛、实力雄厚的优势及承诺为客户提供可信赖产品与服务的愿望，较之建行的“建设现代生活”、农行的“伴您成长”等品牌表述更能体现自身特色。但是是什么意思？

Brand positioning,  market positioning and product positioning based on the study of a specific brand of cultural value orientation and personality differences. The essence is to determine the core values ​​of the brand positioning and stimulate the target customers of the purpose of buying enthusi

brand positioning in the market, and is positioning and product positioning  on the basis of the specific brand of cultural values and differences in Personality research. Positioning of the brand essence is the core value determined and stimulate target customers purchasing passion with a high lev

The brand localization, is  conducts the research in the market localization and in the product localization foundation to the specific brand cultural value orientation and the individuality difference.The localization essence is determines the brand the core value and the stimulation goal customer

Brand positioning, is in the market and product positioning for a specific brand of culture on the basis of research on value orientation and personality differences. Positioning is to determine the substance of the core values of brand and inspire the target purpose of customer buying enthusiasm an

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