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  • 匿名
关注:1 2013-05-23 12:21

求翻译:在餐饮服务业中,本身构筑差异化的成本很高,所以想通过产品和价格吸引顾客是很难的,而顾客往往在认同了一种服务之后,在很长时间内都不会变化,会长期稳定地使用这种服务,这一点在白领阶层中表现得尤为明显,他们总有一种追求稳定的心理倾向。因此,星巴克以“攻心战略”来感动顾客,培养顾客的忠诚度。是什么意思?

待解决 悬赏分:1 - 离问题结束还有
在餐饮服务业中,本身构筑差异化的成本很高,所以想通过产品和价格吸引顾客是很难的,而顾客往往在认同了一种服务之后,在很长时间内都不会变化,会长期稳定地使用这种服务,这一点在白领阶层中表现得尤为明显,他们总有一种追求稳定的心理倾向。因此,星巴克以“攻心战略”来感动顾客,培养顾客的忠诚度。
问题补充:

  • 匿名
2013-05-23 12:21:38
In the foodservice industry itself to build the high cost of the difference, so is difficult to attract customers through the products and prices, customers tend to identify with a service in a very long period of time does not change, will long-term stability to use this service, and this is partic
  • 匿名
2013-05-23 12:23:18
In the food and beverage services in its own building, the cost is very high, so I wanted to use the product and prices to attract customers, it is very difficult and the customer are often in a service, in a very long time to come in, and will not change long-term stability in the use of the servic
  • 匿名
2013-05-23 12:24:58
In the dining service industry, itself constructs the variation the cost to be very high, therefore wants attracts the customer through the product and the price to be very difficult, but the customer often after has approved one kind of service, for a long time all cannot change, the association pr
  • 匿名
2013-05-23 12:26:38
Catering services, build differentiation is expensive in itself, so want to products and prices to attract customers is very difficult, and customers tend to agree after a service, will not change in a very long time, long-term stability and use of such services, were particularly evident in this gu
  • 匿名
2013-05-23 12:28:18
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